When O3 Energy started in 2011, company founders identified a need in the market — commercial building owners didn’t know where to start when going solar. From development to financing to construction, O3 promotes itself as well-versed in all aspects of C&I solar and seeks out corporations with little experience in the finer details of solar power.

“The goal is to get as much solar deployed as possible, and our channel partner program allows us to assist in doing that,” said Brad Stutzman, co-founder and CEO of O3 Energy. The company often works with building electricians and other stakeholders wanting to install solar on their properties.

“If I’m a building owner thinking about converting to solar, the first thing I’m going to do is call my electrician. That electrician who’s been keeping up with the maintenance of a building doesn’t necessarily understand the ins and outs of solar,” Stutzman said. “We started partnering with individuals that had these clients. We started showing them how to put together the financing, how to carry projects through development to construction.”